Signage solutions
If you own or are starting a business, an important consideration is how you plan to use of signs and displays. A professional sign solution can help your business stand out.
Potential customers are more likely to purchase from a business they have already heard of, know, like and trust. A sign can raise awareness of your business, leading to future sales.
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Purpose
Signs help sell and represent your business. A considered sign can draw attention to your location and may assist to differentiate it from others on the street. Interior signs help customers navigate stores, find the right products and services and can lead to extra sales when added to specials. Signs often are the first link between a business and its customer.
There are so many types
Signs may be designed for exterior applications; long-life span, tough, durable items.
Signs may be temporary, simple items, designed for an event.
Its always good to get the right advice. At Display Craft we look at providing the right solution fit for the application. That’s why we have so many different types.
Considerations
The right signs can also be effective off-premises. Strategically placed billboards still have a place in the market. Magnetic signs or whole car-wraps are extremely popular and are your mobile billboards. Some businesses pay other motorists to install signs on their own vehicles for additional reach. Applications for signs are only limited by your imagination.
Branding via the use of a logo creates further awareness and familiarity of your business.
Using your signage to help people navigate, by having street numbers, can add much value, by reducing frustration. People appreciate the care taken to include these simple, cost effective details.
If your signage strategy & design considers your end user and their needs, it will be a success.
There are many things to consider and the friendly staff at Display Craft are here to help.
Benefits
For those looking for the best ROI from your marketing budget, signs can be an effective form of marketing and advertisement. Research suggest that the “cost-per-thousand”, a method whereby you measure the cost of reaching a thousand potential customers, can be lower for signage than other types of advertising, such as radio, televisions and newspapers or the internet.
Signs can be an essential component of a business’s go-to-market strategy.
A good use for signage can be to draw attention to specials and promo’s. Or to convey information and updates about your business.
Because an exterior sign can be visible 24/7, 365 days a year, it may be particularly beneficial.
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